As the leader of Hahn Public’s water practice area, Sapna consults with clients on water issues ranging from conservation outreach to rate structure communication. Sapna has over 10 years of expertise in water finance and policy, and environmental education and policy.
She has worked in diverse environments and on a myriad of issues from great ape conservation at the United Nations Environment Program in Nairobi, Kenya, to policy research on energy efficient technologies in buildings with the World Resources Institute in Washington, D.C.
Her expertise in water spans over seven years. Sapna’s passion for water issues has focused on the human element of water delivery. In 2009 she worked with Florida Sea Grant where she conducted a behavioral research study on youth perceptions towards water to develop a policy-focused module for high school students in a magnet school in Broward County, Florida.
Most recently she was the business development manager for Abengoa Water where she helped design and execute the Company’s U.S. strategy to develop projects in the water sector through public-private partnerships. She also served as the Public Relations (PR) Manager for the Vista Ridge Pipeline Project in San Antonio, TX. As the PR Manager she developed and executed a campaign strategy to raise public awareness and understanding on the Project and to garner support from ratepayers, interest groups, the business community and policy makers.
Sapna is a published author. She is certified in Lean Six Sigma and IAP2 (International Association for Public Participation). Sapna holds a Bachelor of Arts in environmental studies and international relations from Eckerd College in Florida and a Master of Arts in sustainable international development from Brandeis University in Massachusetts.
Executive Summary Advanced Metering Infrastructure (AMI), commonly referred to as “smart meter” technology, was introduced more than a decade ago to electric and water utilities. AMI is far more prevalent in the electric sector than in water; however, a number of water utilities have considered how the technology can improve their operational efficiency.
Is it possible to create a brand of ‘coolness’ around a water or wastewater utility? If you had asked me 10 years ago, I would have said “probably not.” But as the industry and the media landscape have evolved, it’s become clear that a favorable public perception of utility professionals improves brand value, which translates into trust and loyalty that can help utilities navigate crises, infrastructure investments or rate adjustments. When I think of ‘cool’ utilities, I often associate that perception with their employees and with their outreach campaigns. How are these utilities elevating their brand, and what more can we learn from the psychology of branding to help all utilities better market and communicate with customers? Marketing guru Seth Godin defines a brand as ‘the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.