Build Your Own Digital Newsroom; Build Customer Trust

Shelly GuptaBlog, UtilitiesLeave a Comment

This post originally appeared on the American Public Power Association’s blog. Today’s consumers want their products and services on-demand and on-the-go, whether they’re watching TV, applying for loans, monitoring home security, or paying utility bills. Attention spans are short. Audiences want the full story in 140 characters or less, and news media have responded with … Read More

Communicating GMOs in a TL;DR World

Jenny GregorcykBlog, Food SystemsLeave a Comment

TL;DR: “Too Long; Didn’t Read.” You’ve probably noticed TL;DR versions of stories popping up on news sites, where three or four bullet points recap a (now considered lengthy) 500-word article. CNN calls this feature “Story highlights.” The New York Times has started summarizing its top stories in bullets on its homepage. Email newsletters such as … Read More

For Valentine’s Day, Four Ways to Get Customers to Show Their Wastewater Pipes Some Love

Sapna MulkiBlog, UtilitiesLeave a Comment

It’s the time of year when our thoughts turn to love and romance, but there’s nothing romantic about this topic: Nasty stuff being improperly dumped in the sewers.  “Out of sight, out of mind,” many people think after flushing their toilets or running their garbage disposals. But wastewater utilities are facing a pandemic of clogged … Read More